about

Hello, my name is Antonio A Asevedo and I'm an interactive and graphic designer. After graduating from Western Illinois in 1996, I started working for an after-market automotive manufacturer designing various print items. Soon the job grew into a more advanced role and I started designing graphics for the web. While I still design graphics for print today, the love affair with interactive design took hold. After receiving my Web Design Certification from the Illinois Institute of Art in Schaumburg, I became the Internet Manager of over a dozen websites, including e-commerce. I got a taste of cascading style sheets, javascript, flash (and action scripting), running successful email campaigns, and the word pixel perfect. Learning what it took to take a website from creative brief to upload to pouring through the web analytics was a great experience, but there was plenty left to learn.

In 2008 I took a risk on a small development company called KeyLimeTie (that's TIE, as in necktie). Aside from the repetition of correcting people who thought it was KeyLimePIE, I also got a lot of practice building user-interfaces. How to properly design a complex online form for clients such as PLS and various insurance companies was a great experience. Learning about style guides, content management systems, email blasts (and how to code them properly), what pixel perfect meant, smart-phone application design, mobile web, wire-frames, and working with a team of designers and developers who truly cared about quality work, was nothing short of awesome!

Designers are being asked to do more than design these days, they have to be able to slice, style and code their own work and maybe that's a good thing. Let's be honest, your strength is either on the left or right side of your brain, but learning to flex the other can't hurt. In fact, seeing what the other half lives through can be quite revealing. That said, I still aim to design the best possible interface and worry about coding it later. After all, I'm not designing for my client, I'm designing for my client's user.